The Bell Curve

     I have effectively been working for forty four years. I started a lawn business in 1970. Just a little and it grew into a business that in 1974 I was making $375 a week. That was a lot of money considering then most of the yards I mowed were paying anywhere form $2 to $5. Some larger commercial accounts got me to that figure. But I did not abandon the smaller jobs that got me going.
     I continued this avocation on a side basis well into the nineties.
     The point I am trying to drive here is an old business adage. The Bell Curve. The Bell Curve states that you have 20% of your customers that will never be happy. 60% that will take things as they are. And 20% that you can never upset.
      So as a business person you have 60% of your business that I consider volatile. Not only is this the majority of your business. It is the business that you can lose if you do not make them happy. These are the people that will continue to do business with you if they are treated accordingly. But will at the same token not do business  with you if you in most cases disappoint them.
      They will not go screaming to manager. They will not call corporate. They will just go elsewhere. So when your actions make someone unhappy they do not whine. Just go somewhere else. Causing you to loose your main business.
     This can be effectively dealt with if you train your employees. We have to remember as employes that we are not there to just cash a check. But to receive a check if we effectively perform our functions. In most cases to satisfy a customer's needs.
      In the most part customers are not concerned with your personal situation. They are on their own track and don't care about you. Sorry, but that is the way it is.
       So that is the way it is in business.