The term brand according to the American Heritage dictionary means " A trademark or distinctive name identifying a product or manufacturer. Initially this is generally the one who originated the product or service. Then as time goes on someone else copies or slightly changes it to something that is tantamount maybe a little better or maybe a little cheaper. You know, Kleanex not a bathroom tissue.
Even with a low income people are still brand conscious. We like our certain kind of things. In this day and age there are several generic products that perform the same function. At a lower price. A Casio will keep nearly as accurate of time as a Rolex. With a greatly less price of admission. The price of admission is what it is all about though. This is how success is judged. Maybe rightly so. Maybe not. If you are unable or unwilling to generate an income to get a Rolex you probably still need to know the time. You may still have to drive an automobile. Not a top of the line though. In so on and so forth.
It is not worth the time and effort to strive for something beyond your means. Just so it says such and such on it.
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